sonja gangl, 7 artists
sonja gangl, 7 artists
sonja gangl, 7 artists

sonja gangl


7 artists' projects in Etsdorf-Haitzendorf, 2000

The Etsdorf Kultur und Wirtschaft Kunstverein (Culture and Commerce Arts Society) launched a series of projects drawing from the specific situation of the nine Etsdorf-Haitzendorf communities in collaboration with the Lower Austrian culture department, Kunst im öffentlichen Raum. The concept envisaged providing the invited artists with region-wide possibilities to react to the different communities within the area as a historic, social or other constellation. The participating artists engaged with the many layers of the local structures in different ways, whereby the challenge in the situation for them lay in finding their work in another context, i.e. to see it exposed, as in a clearly defined art space (Daschner, Jermolaewa, Gangl). Some of the artworks, though, could only be the result of the specific situation (Theuretzbacher, Deutschbauer, Baumüller/Hofmann). The artists found approaches and forms to realise their projects that showed almost the full spectrum of what is today seen as a progressive strategy for art in public space.

Sonja Gangl presents her fictive company 'Rebeka' between the art market and commerce: a highly detailed system that analysed and reproduced the mechanisms of presentation and methods employed by commerce. The mobile Headquarters, then in Etsdorf, showed the speed with which the forces of production can be substituted in new-liberal economic structures. Rebeka introduced itself as an enterprise with a billboard and in a brochure, advertising with brownies from a local bakery (Bäckerei Braun) with an all-encompassing corporate identity.
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